About Us

I love netball.

The speed. The athleticism. The atmosphere at the games. The strength and skill of the players. 

Other sports had brands built around them. Netball had to share.

So I started a netball brand.

Not because I had experience in the sports industry. Not because I had some grand business plan.

Simply because I love netball and thought it deserved its own brand.

SHOOT! started with an idea for socks. I spent a few months researching manufacturers, learning about fabrics, and figuring out how to turn an idea into a real product. 

One of the highlights came when I sent some socks to the Mystics players simply because I was a fan and wanted them to have a pair.

Then one day I saw Charlotte Manley wearing them.

And later she wore them while representing New Zealand at the Under-21 Netball Youth World Cup. It was one of those surreal moments where you have to remind yourself that this little idea you started at the local Pakuranga netball courts had somehow ended up on a court in Europe.

Today, a few thousand pairs of SHOOT! socks have found their way onto indoor and outdoor netball courts across New Zealand and Australia.

We're still small. We still have big dreams. We'd love to add more colours, more products and eventually apparel too. But we're taking it one step at a time.

The name SHOOT! comes from netball, of course, but it's also about life.

Taking a shot isn't just for goal shooters.

It's about backing yourself. Having a go. Trying something even when you're not sure how it'll turn out.

That's exactly how SHOOT! started.

And that's what we hope to encourage every netballer to do.

Take the shot!

Love Gillian